About

Polina Zakharova is a multidisciplinary artist, creative director and co-founder of Hard Feelings Studio based in New York. Zakharova alongside her business partner Sveta Yermolayeva are some of the only women working in the area of multimedia design. Polina Zakharova has made a significant impact in the creative industry as a visionary creative director and video artist. Polina's diverse skill set, including video art, CGI direction, immersive installations, and stage design, allows her to create unique experiences for audiences around the world.

Her collaborations span a wide range of acclaimed artists such as The Weeknd, Bad Bunny, Post Malone, Travis Scott, Keinemusik showcasing her ability to transcend traditional creative boundaries. Polina's work has also played a pivotal role in significant projects like the "Gucci Cosmos" fashion exhibition, demonstrating her flair for merging fashion with digital artistry in dynamic ways.

Additionally, Polina's contributions have enhanced numerous high-profile events, including Drake's "Scorpion" tour and the Met Gala, where her installations offered audiences more than just visual appeal but immersive experiences. Through her work, Polina Zakh continues to redefine the landscape of contemporary design and entertainment, making her a distinguished figure in the creative world